Dental practices are looking for new ways to find patients and stand out from their competitors. One way to do this is by working with local influencers. Other online marketing to dentists channels to consider include Google Ads, which display brief advertisements, service offerings, and product listings in search engines, non-search websites, mobile apps, and video platforms. In addition, social media advertising can be a great way to attract new patients. To make the most of these channels, opt for a solution like Weave that streamlines patient communication by putting everything into one place.
Using AI imagery and chatbots like Midjourney and ChatGPT can help with creating content for your website, social media, or even physical mailers. They can also be used for follow-up on appointment reminders to minimize no-shows.
Website
Dental marketing strategies should include a website that showcases the clinic’s services and highlights the team. It should also display office hours and contact information. This allows potential patients to easily plan their visits. Alternatively, they can sign up for email newsletters that provide useful dental tips and news.
Dental Search Engine Optimization (Dental SEO) is another great way to generate new patients. It can get your dental practice positioned in the organic section of Google results pages and in the local 3-pack of Map search results, which can attract a lot of attention.
Social media
Dental social media can be used to promote giveaways and special offers, and to encourage patient retention. Dental practices can also use it to share informative content on oral health, such as blog posts, videos, and infographics. This can help to build trust with potential patients and set them apart from their competition.
TikTok is another popular platform for sharing photos and short videos, and can be used to highlight dental employees or show off dental tools. Longer video content can be posted on YouTube, which has a much larger audience. And although it’s not a typical marketing channel, Snapchat can be used to reach younger audiences.
Paid social media ads allow dentists to target specific demographics, including age, gender, location, and interests. This can be an effective way to reach potential new patients, particularly when paired with dental directory listings. Also, dental appointment reminders are a powerful tool for maintaining client loyalty and ensuring that clients keep their appointments.
Video production
Video production for dental marketing is a great way to showcase your practice and build trust with potential clients. It can also be a highly effective lead generation tool and increase the number of people visiting your website. Video marketing can also help you stand out from the competition and improve your search engine optimization.
The first phase in the video production process is pre-production, which includes planning and setting up logistics like budgets, schedules, and talent. It is important to have a clear goal from the start, so that everyone involved in the project knows what they are trying to achieve. It is also a good idea to collaborate with your team members during this phase.
The second phase is production, which involves recording the footage and editing it to create a final product. This can include interviews with patients, capturing testimonials and results, as well as putting together an overall story. This can take a long time, especially if you have a large amount of footage to edit.
Email marketing
When it comes to running a successful dental practice, there are many priorities that demand your attention. You must invest in the right equipment and technology, build a unified team, and deliver exceptional patient service. In addition, you must always strive to attract new patients and improve retention. Email marketing provides a powerful way to accomplish these goals.
One of the best ways to engage with your subscribers is through drip campaigns, which send automated emails based on a specified schedule or action trigger. These emails can increase your audience’s engagement and encourage them to share your content with their friends.
The content you include in your emails should be specific and credible. Today’s consumers are savvy, and they will know if you make overblown claims. Use first-person patient testimonials and data backed by research to boost your credibility. This will help you establish your brand as an authority figure in the industry and earn the trust of your subscribers.